As a business owner, it is your responsibility to provide your client with an offer they cannot refuse. They should be so captivated by your messaging that nothing will stop them from using your products or services.
In this module Ingrid teaches the formula you will need to design a simple yet powerful message that will resonate with the pain and pleasure of your perfect client.
She covers distinctions such as ‘Your ABC/XYZ’, ‘What I’ve Found’ and ‘Your Story’ all of which when combined, creates a powerful introduction to you, your brand and your products and services.
Next Steps
After watching the training videos you should download the resources guide by clicking the downloadable link below the video. Please complete the exercises and then save them in your computer so you have them on file for later reference.
Lesson 1 - Perfect Messaging
